eegee’s is a 25+ unit quick-service restaurant chain, with locations in both Tucson and Phoenix, AZ. In addition to working on their re-branding efforts, as their agency of record, Vigor collaborated with the corporate marketing team to take their limited-time offer advertising to the next level, breaking a few personal records along the way. 

You would think that with a limited time-offer campaign that the subject would be items that were only available for a short amount of time. Not so! With eegee’s re-brand, they took the opportunity to revisit some of their less-popular items and re-invent them. Many of these campaigns focused on re-introducing these permanent, new-and-improved menu fixtures in the new brand voice and visual style. Each campaign subsisted of a central idea illustrated primarily in 30-second YouTube pre-roll ads, which was then translated into all matter of on-premise print material and digital ads. For the campaigns spotlighted below, I worked closely with copywriter Laura Reylea to concept and storyboard around her script, and then art-directed animators Micheal Straub and Jordan Quakenbush to bring them to life.

Due to the tremendous effort put into marketing and advertising for eegee’s limited-time offers over the course of a year, the team was able to increase Same-Store Sales YoY by 20%. This number is even more impressive considering we were able to achieve this in 2020 - 2021, during lockdown measures caused by COVID-19.

The work featured in this case study was made during my time at Vigor. To see the agency’s case study, please click here.

eegee’s Toast with the Most LTO

One of the new-and-improved limited-time offer (but not really because it’s a permanent menu feature) showcased eegee’s toasted subs. Technically more of an upsell than a menu item, each sub can be toasted for a nominal price increase. Why advertise toasting subs? eegee’s, for their 50th anniversary, brought back their original, consumer-preferred bread recipe, and wanted to commemorate the return of their ‘toast with the most’.

eegee’s OG Grinder combo lto

Not as popular as eegee’s Deluxe Grinder, the Original Grinder always sat in it’s shadow. This limited-time offer campaign focused on a meal deal meant to uplift sales of the less beloved sandwich, and test consumer reactions to meal deals in general, as it wasn’t something the brand was offering at the time.