Almost a year ago now, my dear friend Chaise Tinsley approached me to help her brand her wedding photography business. She had been wanting to go out on her own for a while and make it her full time job, but wanted to get the branding, messaging, and voice underway before doing so. We went through the discovery phase together and I presented three options for her to choose from. Ultimately, she decided to use another designer that was more in line with her overall vision, but the strategy I devised for her is what she still uses as her north star.

Take a peep at the brand strategy below, as well as the design directions presented with said strategy.