Summer time means one thing; crushing cold ones on the beach. While I don’t have the ability for a summer Florida getaway this year; I can live vicariously through Bad Beaches Only. BBO is a Summertime Lager, the fourth edition made in collaboration with Bottleshare, an Atlanta-based nonprofit helping those in the beverage industry through times of crisis.
Being in North Georgia, most people go to Florida, the Georgia coast, or the Carolinas for their summer vacations. I have fond memories of growing up and going to the beach in South Florida, watching planes slowly passing over the water with banners waving behind them. It was always a treat to get the skywriters, planes that would use water vapor to write out messages in the sky. The design for Bad Beaches Only was inspired by those memories, featuring the beer name in hand-lettered clouds inspired by skywriting. Turning the can reveals the pilot, adding surprise and delight as the customer interacts with the packaging. I couldn’t decide if I liked the daytime or sunset sky best, so I’ve decided to show both.
