Project Snippet — Rare Bird Barber

I don’t take on a lot of freelance work. Mostly because my day job is demanding enough. However, I’m always willing to help out friends, or in this case, significant others of friends. My hair stylist’s (shoutout to Wanderlust Salon for keeping me and my boo phresh) boyfriend reached out to me needing an identity for his new endeavor, Rare Bird Barber. After working at a string of barbershops, Steven had decided to spread his own wings and go solo.

Take a look some of the strategy below, some unused explorations, and the final result. Enjoy!

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Rare Bird Barber Unused Direction I

In this unused direction, the center icon would swap out between different birds, all sporting different popular mens hairstyles.

Rare Bird Barber Unused Direction II

In this unused direction, the letterforms themselves took on bird-like characteristics.

Rare Bird Barber Unused Direction III

This unused direction took a more literal approach, crossing a feather with a pair of schears in stylish ways.

Rare Bird Barber Unused Direction IIII

The schears take flight in this direction, literally becoming a rare bird.