Project Snippet - eegee's Flavor of the Month LTOs

Two eegee’s case studies, an eegee’s project snippet… another eegee’s project snippet? Jeez, how much work did I do for eegee’s? Apparently, a lot. I’ve still got another project snippet after this one to showcase even more work.

Along the lines of the limited time offer campaigns, there was another type of campaign we handled on the regular; the flavor of the month campaign. If you watched those video ads, you’ll see at the end of each video a shout out for that month’s flavor of the month. See, eegee’s is well known for their slushie-like drinks, and these drinks have an insane cult-like following, so much so that at the end of each month their social channels get bombarded from questions from users about what the new special month-long flavor is going to be. It’s usually the same from year-to-year, with a few wild cards thrown in to keep customers on their toes.

When Vigor took over as agency of record for eegee’s, we approached how the flavor of the month was handled. Instead of the same look and feel from month to month with just the color of the slush in the cup swapped out, we developed full scale conceptual campaigns relating each flavor to an ‘eegee’s moment’. To get a full view of what Vigor did, check out the case study and the final flavor of the month creative directions.

When we pitched the concept from month to month, we’d always show a couple of conceptual directions. I’d like to take a moment to highlight some of my creative art directions that didn’t make it out into the real world, but are marvels of Photoshop magic that I’m still quite proud of.

Project Snippet - eegee's Teekee Marketing Effort

eegee’s always positioned itself as a family-focused brand, but there was always a group of people that loved to spike their eegee slushies. So much so that there was a bit of a local habit in Tucson, AZ to buy the party-sized version of the eegee and bring it to get-togethers to spike. Local bars and dives would even create their own cocktails inspired by (or even using) eegee’s flavors, so when the pandemic kicked off in early 2020 and closed dining rooms, acknowledging this adult-only enjoyment of their namesake treat as a way for folks to take the brand home during lockdown seemed like a natural fit. With local establishments facing the brunt of the shutdown, eegee’s also chose to uplift their neighbors and partner with them to create a series of officially-recognized eegee’s Teekees, sharing recipes via social and video weekly featuring the eegee’s flavor of the month. The recipes created over the course of a year were collected to create a recipe book that was available for purchase in December.

Individual posts in-feed on social announced the drink of the week in an appetizing way, and gave the bar partner a prominent shoutout to eegee’s mass following.

Each cocktail recipe was distributed via Instagram stories in an easy-to-screenshot format.

On our suggestion, the team at eegee’s recorded the creation of each teekee onsite at the partner location. These videos were used on social for weeks that a static image post was not used, and lives permanently on eegee’s YouTube channel. Click through the video and watch on YouTube to see the full playlist of all of eegee’s Teekees.

A year’s worth of Teekees culminated in the creation of a recipe book, a few select spreads above. Inspired by vintage tiki cocktail recipes books, I designed this book to have all that same outrageous fun expressed in the eegee’s way.

Project Snippet - Virginia Distillery Co Hero Image

If you’ve been keeping up with the new work I’ve been posting, you may have seen my Virginia Distillery Co. - Courage and Conviction Launch Campaign case study. I wanted to share the initial artwork that turned into the final work, as I think it still has some merit, despite it having a slightly different vibe.

The initial concept was centered around the consumer, defined as late-30s / early-40s successful types with a penchant for taking on what are considered ‘upscale’ hobbies, IE playing piano, yachting, etc. The angle here was to present Courage & Conviction as a refined product to pair with these hobbies, a special single malt whisky you broke out to celebrate big personal goals. This look was softer, quieter, more customer-focused approach compared to the final campaign, which focused more on the rugged American spirit and craft that went into creating the whiskey.