At VIgor, we work with Bottleshare, the craft beer industry’s first emergency fund-focused nonprofit. Bottleshare raises funds for members of the craft beer community facing financial hardship by collaborating with breweries to create special release beers, the sales of which go into their grant program. In April of 2020, Bottleshare was presented with the huge opportunity to partner with the Brewers Association and created the ‘Believe in Beer’ Relief Fund — a fund made specifically to support breweries and state brewers guilds impacted by the coronavirus pandemic. With sponsorship secured and the beer under works by the talented brewmasters at Mobcraft, we were tasked to create a can design that stood out on the shelves and brought attention to the cause.

For my proposed direction, I sought to cut through the visual noise found on the craft beer shelf and get straight to the heart of the matter. Developing the Believe In Beer visual identity further, I designed a clean white can that put the cause front and center. The front of the can was designed on a grid to accomodate any future Believe in Beer releases, their breweries, tasting notes and styles, while maintaining visual consistency. On the back of the can, I wrote a message of hope for the viewer, hoping to pull at their heartstrings and encourage them to learn more about the fund and Bottleshare in general.