During my time at Nextbite, I had the opportunity to develop visual identities for a slew of their virtual kitchen brands. Crack’t is one such brand, and like it’s sister brand Hatch House, focused on the delivery of breakfast sandwiches. While Hatfch House took a more classic approach to their offering, Crack’t was decidedly more experimental and whimsical, offering items like a chicken and waffles sandwich.
This visual identity exploration for Crack’t feeds off that playful energy, turning a retro script typeface into eggs and bacon. A cracked egg is used as the apostrophe, and an illustration system inspired by the logo is used across merch and packaging. The whole thing is tied together with a sunny and funky color palette.
Project Snippet - Hope Road Cafe
At Nextbite, we often partnered with other restaurant companies to help them break into the virtual kitchen space. As part of the pitch process for these potential partnerships, part of my role was exploring what that partnership could look like as a virtual kitchen brand. One such potential partnership was with the Bob Marley House. Below are is a visual exploration for Hope Road Cafe, a concept for a bowl-based virtual kitchen.
Project Snippet - Unused Brand Direction for The Cerulean
The name The Cerulean probably looks familiar. I recently posted another Project Snippet for the same brand, showcasing some of the merchandise I designed for the concept. This is an early exploration of that same brand, one that was a bit more refined and Southern in it’s execution, reflective of the higher-income patrons of the Bay St. Louis area.
Typography inspired by classic boat name handlettering makes up the monogram and the primary logotype. A monoline script is paired with this typography to feel classic and personable. I also chose a relaxed Great Blue Heron as the brand mascot. Native to the area, you normally see these regal birds standing tall over the water or flying with their legs outstretched behind them. Instead, I’ve chosen to show the bird breezily floating along on the water. This bird is mean to represent a more refined local patron taking it easy at The Cerulean.
This small snippet of a visual identity represents the nostalgia of a bay-front seafood restaurant packaged in a contemporary way.