And just like that, Winter has come and gone. Mostly. Hell, who am I kidding, that was the longest winter of my life. And there’s still 21 days of it left, but there’s a little bit of hope in the narrow sunbeams that come through my one apartment window. It’ll soon be a year since my husband and I have been working from home, over a year since I’ve been home to see my family, and almost a year since we’ve all started living through a pandemic. Good riddance, winter.
Read MoreOf Note — October & November 2020
Even in a pandemic, the start of the holiday season feels hectic. Even more so one tries to navigate said holidays during said pandemic. Thanksgiving with family? No, but we can do a socially distant, less-than-eight-people gathering with friends. Fall hikes? Sure, you and everyone else in the city trying to get away from any possible disease-bearers. Needless to say, it’s been a little rough and December is looking to be just as confusing, but hey, we haven’t gotten sick and that’s sort of all that matters.
Read MoreProject Snippet — Believe in Beer Can Design
At VIgor, we work with Bottleshare, the craft beer industry’s first emergency fund-focused nonprofit. Bottleshare raises funds for members of the craft beer community facing financial hardship by collaborating with breweries to create special release beers, the sales of which go into their grant program. In April of 2020, Bottleshare was presented with the huge opportunity to partner with the Brewers Association and created the ‘Believe in Beer’ Relief Fund — a fund made specifically to support breweries and state brewers guilds impacted by the coronavirus pandemic. With sponsorship secured and the beer under works by the talented brewmasters at Mobcraft, we were tasked to create a can design that stood out on the shelves and brought attention to the cause.
For my proposed direction, I sought to cut through the visual noise found on the craft beer shelf and get straight to the heart of the matter. Developing the Believe In Beer visual identity further, I designed a clean white can that put the cause front and center. The front of the can was designed on a grid to accomodate any future Believe in Beer releases, their breweries, tasting notes and styles, while maintaining visual consistency. On the back of the can, I wrote a message of hope for the viewer, hoping to pull at their heartstrings and encourage them to learn more about the fund and Bottleshare in general.
Of Note August & September 2020
Well its March 214th… at least that’s what it feels like. Another two months have passed into the working-from-home-during-a-pandemic scenario, and for the most part, we’ve found a rhythm. A slow, lethargic rhythm, but a rhythm nonetheless. It’s left, as you’ll observe by the categories below, a lot of time for reading.
Read MoreProject Snippet — Rare Bird Barber
I don’t take on a lot of freelance work. Mostly because my day job is demanding enough. However, I’m always willing to help out friends, or in this case, significant others of friends. My hair stylist’s (shoutout to Wanderlust Salon for keeping me and my boo phresh) boyfriend reached out to me needing an identity for his new endeavor, Rare Bird Barber. After working at a string of barbershops, Steven had decided to spread his own wings and go solo.
Take a look some of the strategy below, some unused explorations, and the final result. Enjoy!
